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How often are products being offered, and on what type of calls? How often are those products sold during those types of calls? The answerers to these questions point to times when the customer is most receptive to a particular type of products or service and can be incorporated as a best practice to increase sales yield.
While identifying what product to offer when, its also of key importance to understand the most successful method of offer, that is how the product or service is pitched to the customer.
Often certain words or phrases help trigger the buying decision. It is important to not only identify these key words, but also put them to productive use. Incorporating these "trigger words" into your agents' sales protocol can help them increase productivity. Ongoing tracking can help ensure that key terms are being used at the right time in the right way.
How effective are the incentive programs you have in place? How, where, when should certain incentives be provided? Understanding how these impact sales performance can help your centers wring the most value possible from this expense item.